Risk & Business Magazine Cooke Insurance Group Spring 2016 | Page 5

16 Exponential Organizations How Technology WILL Change welcome to R&B Your Business CONTENTS Letter from the Owner 5 Legistlative Take Action 6 The Inherent Risk of Technology 7 Daily “Adrenaline” Meeting 9 FAQs on Canada’s Anti-Spam Legislation and Customer Experience Management Cyber Liability Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 Big Mistakes Interviewers Make 22 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Learn How to Avoid Them W elcome to the spring 2016 issue of Cooke Insurance Risk & Business. There are a number of hotbed issues that we want to bring to your attention in this issue. An important issue we cover on page 7 is cyber liability and insurance. The increased utilization of cyber tools and cloud storage can expose businesses to risk, particularly when it comes to privacy and customer information. One thing to keep in mind is that standard liability policies typically do not cover cyber incidents and, thus, an additional policy is often required. We also want to bring to light information about the Canadian Anti-Spam Law (CASL). This is particularly important for businesses who communicate with their customers via email and the pending legislation is set to become law on July 1, 2017. This legislation will have a negative impact on Atlantic Canadian businesses. The intent, of course, is not to punish anyone, but the ins and outs of the law create issues for businesses who operate in the retail space, sell, and communicate online. On page 6, you will find a complete overview of this issue. As always, we hope you find the information in here useful as an educational tool. Staying informed is the first step to growing your business. Sincerely, 7 Ways Your Ego Will Be Tested in Sales 24 Overcoming Sales Challenges Drones A New Frontier in Risk Management 26 Can You Afford to Put Business On Hold? 31 Priority Care Can Help Jeff Cooke, President www.cooke.ca Cooke Insurance SPRING 2016 5