Risk & Business Magazine Cooke Insurance Group Fall 2016 | Page 5

16 feature WELCOME ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES CONTENTS 4 MANAGING YOUR CASH FLOW 5 LETTER FROM THE OWNER 6 EMPLOYMENT PRACTICES LIABILTY SCORECARD Understanding Your Level of Risk 9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish 10 LINKEDIN RECRUITER How It Can Help Your Business Hello and welcome to the Fall 2016 issue of Cooke Insurance Risk & Business Magazine. We at Cooke Insurance value your time and readership, and we have put effort into creating engaging content that we believe will be valuable to you and your employees moving forward. In this issue, we cover a number of trending topics that we believe will be of interest to your business. On page twenty-five, we have included our Cyber Checklist, designed to determine whether or not your company is facing cyber exposures. Also, on pages six and seven, you will find a checklist for employment exposures. This checklist will help you see how you might be exposed and if you need to look into an Employment Practices Liability Policy. We hope you find both checklists of interest. On pages twenty-eight and twenty-nine, we give a brief overview of how claims are handled when it comes to replacement costs (or what replacement costs should be). We would also like to take a moment to announce the opening of our newest office at 2 MacInnis Road, Port Hawkesbury. And 12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR joining our team will be Derrick Morellato (derreck.morellato@ 14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS? cooke.ca, 902-566-5666 x 4426), covering business insurance, Who Do Your Rely On? and Donna Morellato ([email protected], 902-566-5666 x 4425), covering home and automotive insurance. They will 20 TROUBLE GENERATING REFERRALS? make valuable additions to our team and will be servicing Port Look to Your Inner Circle Hawkesbury and the surrounding areas. 22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot 24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without 25 CYBER RISK EXPOSURE SCORECARD Is Your Organization At Risk? 26 RECOGNITION MATTERS It’s the Simple Things 28 UNDERINSURING CAN REALLY COST YOU Loss Lessons: Insuring To Value 31 STUCK IN BED WITH YOUR BUSINESS PARTNER’S SPOUSE Buy-Sell Agreements As always, we hope you find the information within these pages useful for both personal and business growth. If you have any feedback or questions, we would love to hear from you. You can reach me anytime at [email protected] or 902-626-4822. Sincerely, Jeff Cooke, President COOKE.CA FALL 2016 | 5