Risk & Business Magazine Cooke Insurance Group Fall 2015 | Page 5

16 Rob Follows The Importance of True Life Planning We All Have Mountains To Climb CONTENTS Letter from the Owner 5 Loss Lessons 6 Competitive Advantage 9 Insuring to Value Juggling Six Balls Save Time With Tools 12 Revenue From Recurring Resources 14 Retaining Your High Performers 20 Don’t Let “Price” Derail Your Sale 22 Financing Growth 24 Small Business and Legal 26 Make Your Life Easier With Time Saving Innovations The Benefits of a Subscription-Based Business Practical Ways to Retaining Your Best Employees Avoiding Classic Mistakes Financing Early Stage Growth for Entrepreneurs Are Owners Being Distracted By Legal Disputes With Their Customers? Live an Extraordinary Life 28 Health and Dental Insurance 31 So Countless Others Will as a Result Cost Considerations for Group Plan Claim Funding www.cooke.ca H welcome to R&B ello and welcome to the second issue of Cooke Insurance’s Risk & Business MagazineTM. For those of you who are new to our family, we want to give a brief introduction to who we are and what we are about. Overall, Cooke Insurance Group wants to help increase your profit and efficiency while keeping you safe from unexpected problems. Cooke Insurance Group offers complete and all-in-one solutions for business, home, and automotive insurance along with a slew of financial services which including our specialty, group health benefits, in addition to travel, benefits, life, and disability insurance, among others. Our goal is to provide a single point of contact for all of your insurance needs. The Cooke Insurance Risk & Business MagazineTM is meant to be a tool and a resource for anyone looking for insurance or help with their business. Our goal is to provide high quality information to anyone who is looking, regardless of where they ultimately choose to find their insurance solutions. By helping local businesses, we hope to help the economy and the local communities that we serve. Finding information about insurance and risk can be very difficult for people who are unfamiliar with the process. That is the problem that this magazine aims to solve. By combining our years of expertise with a top down view of the industry, we are in a perfect position to provide high quality information to business owners and individuals which will foster growth in the community and in the businesses that we work with. If you would like more information or want to see more of our resources, consider taking a look at Cooke Resources, which is a compilation of some of our best educational tools and resources. It includes industry safety guides, social media advice and tips, continuity plans for businesses, and OH&S training guides. For access, simply send an email to Gillian Corriveau at gcorriveau@ cooke.ca. Flip through this issue, read anything that catches your eye, and find out what we are all about. Our business works throughout Atlantic Canada. If you have any questions about specific topics or you have comments, please send us an email at jcooke@ cooke.ca and we will get back to you as soon as we can. Sincerely, Jeff Cooke, President RISK & BUSINESS MAGAZINETM FALL 2015 5