Risk & Business Magazine CMW Spring 2016 | Page 21

be either! This is a great example of how content in different
lengths and forms and on different channels can best reach your
audience effectively. There’s no need to confine your valuable
content to only one form. Transform a webinar to a blog post.
Have an article that you love? Make it into an eBook. There’s no
limit to how many different combinations of similar content
you can have! Expand your audience by creating multiple forms
of content!

3. Use Social Media Tools
Social media itself provides HUGE access to prospects, brands,
celebrities, and possible business partners. Researching and
finding these people and companies using social media is
manageable since you know who you’re looking for. However,
the real magic happens when you attract prospects through
engaging and curated content, listening, and responding.
Doing all of these things to actually manage the social media
presence for yourself or your business can be an overwhelming
and often inefficient task, yet crucial nonetheless.
The solution to accessing your social media success? Smart
tools and apps. Despite my obvious bias on this one (since I’m
the CEO), Likeable Local helps SMBs manage their social media
presence by automating as much of the process as possible.
The software monitors social media for conversations relevant
to a customer’s business in a listeni