16
Exponential
Organizations
How Technology WILL Change
Your Business
CONTENTS
Letter from the Owner
5
Water Damage
6
Mold in the Building
Earthquake Insurance & Risk Management 8
Are You Prepared?
Daily “Adrenaline” Meeting
Sticking to Your Agenda
9
Why Are You Here?
12
What’s the Prospect Really Saying?
14
3 Digital Marketing Tips
20
Big Mistakes Interviewers Make
22
The Simple Story That is Missing From Your Marketing
Look Past the “Buying Signals” and Ask More Questions
Be Successful in 2016
Learn How to Avoid Them
7 Ways Your Ego Will Be Tested in Sales 24
Overcoming Sales Challenges
Air Space Parcels
The Importance of the Right Insurance
25
26
Mission, Purpose & Vision Statements
28
Bullfrog
30
What’s the Difference?
Introducing Canada’s First Online Commercial Insurance
elcome to the Spring 2016 issue of Risk & Business
Magazine presented by CMW. Now in its second year of
publication, we are proud of the content we have shared with
all of you and grateful for your positive responses and feedback.
For this issue, we decided to focus on topics that are close to our
roots. CMW has a long history of serving owners, developers
and managers of real estate portfolios. We are featuring articles
authored by our Risk Advisors with decades of experience
working with property owners and managers as well as strata
corporations and councils. The articles you see here are the
result of several months of hard work by our Risk Advisors in
developing and curating content to be valuable, insightful and
relevant.
As always, we have also included a collection of articles by
experts in a broad spectrum of topics affecting businesses
in Canada today and in the future. You’ll read about their
perspectives on digital marketing, technology, HR, sales and
more.
Since 1994, CMW has been providing custom insurance
and risk solutions to businesses and individuals throughout
British Columbia. Over time, we have carefully assembled a
knowledgeable team of professionals who have fueled our rapid
growth. This combination of experience and dr ]