Risk & Business Magazine CMW Insurance Fall 2015 | Page 15

The Fundamentals
2 Second Lean:
How to Grow People and
Build a Fun Lean Culture
BY: PAUL A. AKERS

2 Second Lean will flip your
world right-side up. It’s a
practical way to improve
your life every day by
making a simple 2 second
improvement. Join author,
business expert, radio show
host, and international
speaker, Paul A. Akers, as he
takes you on a LEAN journey
that will transform every
aspect your life... from your
home to the office.

their clients to focus on booking the rooms and appointments
without having to worry about running out and buying flowers.
For companies looking to make the switch to a subscriptionbased model, the best strategic approach is to simply
grab a marker and whiteboard and start jotting down
what the ideal customer experience would look like.
“If you could reach inside the head of your customers and rewire
things so that they bought from you exactly the way that you
would want them to buy from your company, what would that
look like?” says John. “Start plotting that out. That becomes the
real raw material, the sketch for your subscription offerings.”
When switching to a subscription-based model, it’s important
to phase out any existing business model in order for the
subscription-based one to work successfully—running
a subscription-based model and a “traditional” model at
the same time is a mistake )