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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 EMPLOYEE SAFETY: WORKING ALONE Are You Compliant with Provincial & Federal Legislation?
9 MAP YOUR FUTURE STRATEGY Lessons from David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS? Who Do Your Rely On?
20 TROUBLE GENERATING REFERRALS? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
25 INTRODUCING CANADA’ S FIRST ONLINE COMMERCIAL INSURANCE BROKERAGE
26 THE POTENTIAL RISK OF A PRODUCT RECALL Protecting Your Company
28 EMPLOYEE BENEFITS IN MANUFACTURING Attracting Quality Talent
30 HOW BUSINESS CONTINUITY CAN SAVE YOUR BUSINESS Preparing For An Unexpected Disaster
As we wrap up our second year of publication for CMW Risk & Business Magazine, I would like to express my sincere gratitude to all of those who have contributed to making it the success it has become. It has been an exciting venture for all of us at CMW, and we look forward to bringing you more in 2017.
CMW has a long history of working with manufacturing firms operating worldwide. We are an Affinity Partner and a proud active member of the Canadian Manufacturers & Exporters trade association. In this issue, we are featuring articles authored by our Risk Advisors who have decades of experience in manufacturing, wholesaling, and distribution. We cover some of the growing issues and concerns in the industry including worker safety legislation, business continuity, employee benefits, and product recalls.
Additionally, we are continuing to bring you articles with expert insight on hot button topics among Canadian businesses.
Since 1994, CMW has been providing custom insurance and risk solutions to businesses and individuals throughout British Columbia. Over time, we have assembled a knowledgeable team of professionals who have fueled our rapid growth. This combination of experience and drive has helped us forge longterm relationships with clients and industry partners alike.
Please reach out to me or any of our ninety team members for advice or further information and resources. I look forward to your feedback, comments, and ideas for future issues.
Sincerely,
WELCOME
Andrew D. Kemp President & CEO Tel 604 484 0204 akemp @ cmwinsurance. com CMWINSURANCE. COM
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