Risk & Business Magazine CMW Fall 2016 | Page 31

BUSINESS CONTINUITY flow going. It also assists with marketing after your loss, keeping the bills paid, paying some repairs, and resuming critical operations. It is important to recognise, however, that insurance is a reactive tool which needs to be reviewed regularly with your broker to identify new trends and potential gaps in coverage as well as ensure that you maintain adequate limits. While a proper insurance program is important, it is still only one aspect of your whole business continuity plan, which should start with limiting exposures and identifying inefficiencies in your organization. By placing a heavy focus on the recovery aspect of major disruptions to your business, you will be able to not only protect your business better but also project a better image to the public (and your customers and clients). Open communication with your insurance broker prior to any claims or losses is the key to success here. Brokers are the experts who can help outline what exposures you may face in your industry. For a review of your business continuity plan or to learn more about business interruption insurance, contact Mark Lee at 604-4844999 or [email protected]. + BY: MARK LEE, CMW INSURANCE Mark Lee is a Client Executive and Vice President at CMW. He brings over twenty years of experience developing and structuring large, complex insurance and risk management programs for the manufacturing, construction, municipal, and transportation sectors. Mark is a past director of both the Canadian Manufacturers & Exporters and the Insurance Brokers Association of British Columbia. He is also a member of the Insurance Institute of Canada and the Global Insurance & Risk Management Institute. It’s not what we do that makes us different... it’s how we do it! Specialty Insurance and Surety Solutions a step above Learn more at www.trisura.com Trisura Guarantee Insurance Company is a Canadian owned and operated Property and Casualty insurance company specializing in niche insurance and surety products. We are a proud supporter of the Insurance Broker’s Association of Canada.