Risk & Business Magazine CEO/CFO Business Today Magazine | Page 19

If we want to
feel an undying
passion for our
work, if we want
to feel we are
contributing to
something bigger
than ourselves, we
all need to know
our why.
Coming soon!
Simon Sinek is an unshakable optimist who
believes in a bright future and our ability to
build it together. He discovered remarkable
patterns about how the greatest leaders and
organizations think, act and communicate.
Simon may be best known for popularizing
the concept of WHY in his first TED Talk
in 2009. It rose to become the third most
watched on TED.com, with over 37 million
views and subtitled in 46 languages.
Simon is the author of multiple best-selling
books including Start With Why (global
best seller), Leaders Eat Last (New York
Times and Wall Street Journal best seller),
Together is Better (New York Times and
Wall Street Journal best seller) and Find
Your Why and The Infinite Game, coming
soon.
StartWithWhy.com
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