Risk & Business Magazine CEO/CFO Business Today Magazine Summer 2018 | Page 5

6
feature
ROCKY BRANDS BEATS
THE ODDS IN THE SHOE
BUSINESS
CONTENTS
5 WELCOME LETTER
9 TO BUY OR TO BUILD,THAT IS THE QUESTION
Expert Tim Miller Weighs In
10 BODY LANGUAGE TIPS FOR ENTREPRENEURS
12 FIVE WAYS A BUSINESS LOSES SALES
14 FIND MORE TIME IN YOUR DAY
16 4 BAD HABITS OF SUPER-SMART LEADERS
20 STEPS TO BUILDING AN ONLINE INFLUENCE
22 TEN PUBLIC SPEAKING TIPS
WELCOME
Welcome to the summer edition of CEO/CFO Business Today—a
magazine for business leaders in Southern Ohio and the Mid-Ohio
Valley. We hope you will find the articles both interesting and profit-
able for your business. This issue includes articles on leadership,
online marketing, communication through body language, public-
speaking tips, and suggestions to find more time in your day.
We know you will enjoy the cover story about the three genera-
tions of the Brooks family, founders of Rocky Brands, Inc., Athens
County’s only public-exchange-traded company. Thank you to Mike
and Jason, the Board Chair and CEO, respectively, for sharing the
story of your business and your family with our readers.
We also thank our co-sponsors and advertisers for their articles and
their support. As always, our own expert staff at Snider, Fuller and
Stroh and several of our employee benefit carriers have contributed
articles to help you get maximum value from your benefit dollars.
Finally, thanks to you, our customers and readers, for your interest
and your business.

Sincerely,
24 INTERVIEW BETTER:
Myth’s Exploded
25 GROWING PAINS OF A GROWING BUSINESS
26 INNOVATION IN VISION CARE
VSP Vision Care
28 HEALTHY SMILES WITH DELTA DENTAL
29 GOLDEN HANDCUFFS
Mark Snider
Mark Snider, CLU, ChFC, CFP
Principal
Snider, Fuller and Stroh
30 CAP RATES FOR INVESTMENT PROPERTIES:
The Forest, The Trees, and All That’s In Between
5