Risk & Business Magazine CEO/CFO Business Today Magazine Summer 2018 | Page 26

Innovation in Vision Care
F
or many vision care companies,
like it or not, the way employees are
going about making purchases and
handling their vision care needs
in general is changing. Innovation
in that marketplace is at an all-time high,
and it is being driven by companies such as
VSP® Vision Care. VSP has been providing
services to clients for over 60 years. Founded
with a vision to provide access to affordable,
high-quality eye care around the world, VSP
now provides the most innovative vision
benefits — best in value, choice, and care
at an affordable price — for over 85 million
individual members.
Following that core mission has led to an
innovative mindset that helps VSP stay
ahead of the curve. Working with major
academic institutions such as MIT’s Center
for Bits and Atoms and Media Lab, as well
as USC’s Center for Body Computing, VSP
leverages cutting edge expertise to further
research and development for projects that
enables the company to reimagine how
eyewear and eye care are delivered.
Simply offering employees a large network
of providers for their vision care no longer
satisfies their wants. Given the growth of
online shopping, it should be no surprise
that online optical services have grown 500
percent faster than the optical industry
as a whole. This has led to the creation of
Eyeconic®, an online optical store.
WHAT EYECONIC DOES FOR EMPLOYEES
At Eyeconic, employees get the convenience
of online, in-network shopping along with
the personal touch from a VSP® network
doctor. Eyeconic champions the fact
that doctors are at the core of patient eye
health. That tenet is built into the design
of Eyeconic as employees can easily search
for in-network doctors directly from the
site. Utilizing a unique virtual try-on tool,
employees can determine what frames look
best, and even apply their benefits with one
click. From there, they can ship product to
their home or doctor’s office and receive
a complimentary adjustment or fitting.
Eyeconic offers employees a simplified
approach to buying stylish eyewear and
contact lenses online, including:
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Price matching