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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
7 THE INHERENT RISKS IN THE OPERATION OF UAV ’ S Is Your Business At Risk ?
8 THE IMPORTANCE OF A BUSINESS INTERRUPTION PLAN How To Protect Your Business
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
25 OFF-ROAD VEHICLE INSURANCE : What You Need To Know !
27 THE PHILOSOPHY OF EMPLOYEE BENEFITS Keeping Your Best Employees
28 THE ESSENTIAL CROSSROAD BETWEEN INSURANCE AND THE WINE INDUSTRY Risk Management
30 THE EVER INCREASING CYBER RISK IN THE HOSPITALITY INDUSTRY An Overview
The future is bright .
Do you ever read or watch the news and end up feeling slightly depressed ? Disasters , tragedy , and scandals make great headlines and riveting television , and if that ’ s all you read or watch , you might agree with the 81 percent of Trump supporters who believe that they are much worse off today than they were in the 1950s . This attitude is the focus of a new book by Swedish economic historian Johan Norberg titled Progress : Ten Reasons to Look Forward to the Future . In his book , Norberg suggests that human beings are predisposed to think that they are worse off than they are and overstate the likelihood of a calamity since such events are easier to recall and not because of actual data .
Mr . Norberg presents a mountain of evidence to illustrate that , in fact , most of the world ’ s people are substantially better off today than fifty — or even twenty — years ago , and things continue to get better for most of us . Wars , catastrophes , and acts of violence still occur , but their frequency and the intensity of human suffering they have caused has decreased dramatically in the last one hundred years or so . Here are some examples :
• Global poverty has fallen by 50 percent in the last twenty years .
• Forty million planes landed safely last year .
• The average IQ has risen from 100 to 118 since the 1950s .
• A vaccine for swine flu was created in months .
• The only form of violence that is rising is terrorism , and even then , it turns out we are ten times more likely to die by falling down stairs than to be killed by a terrorist .
Of course , we still have plenty of room for improvement . Not everyone is better off or as better off as he or she could be . That said , if past history is any indication , we can expect the world to continue to become more prosperous , smarter , more tolerant , and we will live longer and healthier in a much safer world .
We hope you enjoy this issue of Capri Insurance Risk & Business Magazine . Your comments are always welcome by emailing risk @ capri . ca
Sincerely ,
WELCOME
Tim Miller & The Management Team Capri Insurance Services Ltd .
CAPRI . CA
** Excerpts taken from The Economist , volume 420 number 9005 , Better and better Progress : Ten Reasons to Look Forward to the Future . Johan Norberg .
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