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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
LETTER FROM THE CEO 5
IF YOU OWN OR CO-OWN A BUSINESS, YOU NEED 6 A BUY-SELL AGREEMENT Planning Ahead
CYBER RISK EXPOSURE SCORECARD 8 Are You At Risk?
MAP YOUR FUTURE STRATEGY 9 Lessons From David Karandish
LINKEDIN RECRUITER 10 How It Can Help Your Business
10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR 12
WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS? 14 Who Do Your Rely On?
TROUBLE GENERATING REFERRALS? 20 Look To Your Inner Circle
CURE FOR YOUR HIRING HEADACHES 22 The Topgrading Snapshot
TURNING A COMPANY INTO A BRAND 24 6 Things Customers Cannot Live Without
‘ GET IT’ 26
THE FUTURE IS BRIGHT 28 The Cal LeGrow Foundation
YOU’ VE GOT TO STAND OUT TO STAY ALIVE 29 Doing Things Differently
TAKING THE REGIONAL HIGH ROAD 30 The Potential Of Our Regional Government
I’ m often asked what it takes to be the largest independent insurance broker in Newfoundland and Labrador, and my answer is always the same. At Cal LeGrow, we make it about more than just a policy. It’ s about having deeper conversations with local business owners and making a true commitment to helping our clients succeed.
Throughout the year, cyber risk has continued to be a hot topic of discussion among our clients. While the term can be ambiguous to many, the threat is very real. This is no longer just a concern for the global giants of the corporate world. In fact, two-thirds of all network security breaches happen to independent businesses.
That’ s why we have included a Cyber Risk Scorecard in this issue that you can complete in just ten short minutes.
In addition, we have once again reached out to business leaders across the province to share their insights and advice about navigating through this tough economy. I would personally like to thank Anne Whelan, CEO, Seafair Capital; Charlie Oliver, CEO, Martek; and Craig Pollett, CEO, Municipalities Newfoundland and Labrador, for taking the time to share their experiences.
On page 28, we have profiled the Cal LeGrow Foundation. Our foundation’ s mission is to fund and support local organizations that inspire and impact youth. Since 2012, we have contributed over $ 160,000 to help increase opportunities for youth across the province.
This edition will help you grow and protect your business as we move into the new year. I can be reached via email at jlegrow @ callegrow. com.
Sincerely,
WELCOME
Jeff Legrow Chairman & CEO CALLEGROW. COM
FALL 2016 | 5