16 feature
ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
LETTER FROM THE CEO 5
IF YOU OWN OR CO-OWN A BUSINESS , YOU NEED 6 A BUY-SELL AGREEMENT Planning Ahead
CYBER RISK EXPOSURE SCORECARD 8 Are You At Risk ?
MAP YOUR FUTURE STRATEGY 9 Lessons From David Karandish
LINKEDIN RECRUITER 10 How It Can Help Your Business
10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR 12
WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? 14 Who Do Your Rely On ?
TROUBLE GENERATING REFERRALS ? 20 Look To Your Inner Circle
CURE FOR YOUR HIRING HEADACHES 22 The Topgrading Snapshot
TURNING A COMPANY INTO A BRAND 24 6 Things Customers Cannot Live Without
‘ GET IT ’ 26
THE FUTURE IS BRIGHT 28 The Cal LeGrow Foundation
YOU ’ VE GOT TO STAND OUT TO STAY ALIVE 29 Doing Things Differently
TAKING THE REGIONAL HIGH ROAD 30 The Potential Of Our Regional Government
I ’ m often asked what it takes to be the largest independent insurance broker in Newfoundland and Labrador , and my answer is always the same . At Cal LeGrow , we make it about more than just a policy . It ’ s about having deeper conversations with local business owners and making a true commitment to helping our clients succeed .
Throughout the year , cyber risk has continued to be a hot topic of discussion among our clients . While the term can be ambiguous to many , the threat is very real . This is no longer just a concern for the global giants of the corporate world . In fact , two-thirds of all network security breaches happen to independent businesses .
That ’ s why we have included a Cyber Risk Scorecard in this issue that you can complete in just ten short minutes .
In addition , we have once again reached out to business leaders across the province to share their insights and advice about navigating through this tough economy . I would personally like to thank Anne Whelan , CEO , Seafair Capital ; Charlie Oliver , CEO , Martek ; and Craig Pollett , CEO , Municipalities Newfoundland and Labrador , for taking the time to share their experiences .
On page 28 , we have profiled the Cal LeGrow Foundation . Our foundation ’ s mission is to fund and support local organizations that inspire and impact youth . Since 2012 , we have contributed over $ 160,000 to help increase opportunities for youth across the province .
This edition will help you grow and protect your business as we move into the new year . I can be reached via email at jlegrow @ callegrow . com .
Sincerely ,
WELCOME
Jeff Legrow Chairman & CEO CALLEGROW . COM
FALL 2016 | 5