JAKE ALLEN :
“ THE RISK MANAGER ”
CONTENTS
5 LETTER FROM THE OWNER
6 NEWS & EVENTS What ’ s Happening At Cain Insurance
9 THERE IS AN UBER COMING TO EVERY INDUSTRY Are You Prepared ?
10 BUILD YOUR ONLINE PLATFORM Using Two ‘ Secret ’ Words
12 HOW TO HIRE THE BEST SALESPEOPLE
14 WHY YOU WANT TO E . L . F . YOUR BUSINESS Easy , Lucrative , & Fun
16 TURN YOUR 2017 ON ITS HEAD Making Bold Decisions
25 feature
20 HOW A CEO STOPPED TRYING TO DO TOO MUCH And Unleashed His Team ’ s Power
22 BETTER THAN JOB BOARDS : Topgrading
24 THREE SIMPLE KEYS TO BUSINESS SUCCESS
28 FREDERICTON COMMUNITY FOUNDATION The Bridge Between Caring Donors & Causes That Matter
30 ENVIRONMENTAL INSURANCE : How To Remain Calm In A Crisis
Welcome to the spring 2017 edition of Cain Insurance Risk & Business Magazine . You will no doubt note the cover of this edition is a departure from our usual business theme . That was intentional . A wise marketing professional once told us that a magazine cover should always have pictures of people , and ideally people from your business . Well frankly , we are running out of cover ideas so why not change it up completely . After all , we as New Brunswickers are proud of our native son , NHL goaltender Jake Allen .
Murph Allen , Jake ’ s grandfather , has been a well-known and respected insurance adjuster in New Brunswick for many years . He has played a key role in risk management for many insurance companies , individuals and businesses over the years by providing independent adjusting services . What a great segue into the risk management role that an NHL goalie plays for his team . Both Murph and Jake represent the best of risk and business in New Brunswick . In their own right , they are very successful risk managers .
So our magazine cover is different for this issue and our feature article about Murph and Jake is a departure from our traditional theme , but we are sure you will enjoy it .
From the Cain family to the Allen family , congratulations on your risk management accomplishments . We are all looking forward to many more .
Sincerely ,
WELCOME
Luke & Dan CAININSURANCE . CA
SPRING 2017 | 5