JAKE ALLEN:
“ THE RISK MANAGER”
CONTENTS
5 LETTER FROM THE OWNER
6 NEWS & EVENTS What’ s Happening At Cain Insurance
9 THERE IS AN UBER COMING TO EVERY INDUSTRY Are You Prepared?
10 BUILD YOUR ONLINE PLATFORM Using Two‘ Secret’ Words
12 HOW TO HIRE THE BEST SALESPEOPLE
14 WHY YOU WANT TO E. L. F. YOUR BUSINESS Easy, Lucrative, & Fun
16 TURN YOUR 2017 ON ITS HEAD Making Bold Decisions
25 feature
20 HOW A CEO STOPPED TRYING TO DO TOO MUCH And Unleashed His Team’ s Power
22 BETTER THAN JOB BOARDS: Topgrading
24 THREE SIMPLE KEYS TO BUSINESS SUCCESS
28 FREDERICTON COMMUNITY FOUNDATION The Bridge Between Caring Donors & Causes That Matter
30 ENVIRONMENTAL INSURANCE: How To Remain Calm In A Crisis
Welcome to the spring 2017 edition of Cain Insurance Risk & Business Magazine. You will no doubt note the cover of this edition is a departure from our usual business theme. That was intentional. A wise marketing professional once told us that a magazine cover should always have pictures of people, and ideally people from your business. Well frankly, we are running out of cover ideas so why not change it up completely. After all, we as New Brunswickers are proud of our native son, NHL goaltender Jake Allen.
Murph Allen, Jake’ s grandfather, has been a well-known and respected insurance adjuster in New Brunswick for many years. He has played a key role in risk management for many insurance companies, individuals and businesses over the years by providing independent adjusting services. What a great segue into the risk management role that an NHL goalie plays for his team. Both Murph and Jake represent the best of risk and business in New Brunswick. In their own right, they are very successful risk managers.
So our magazine cover is different for this issue and our feature article about Murph and Jake is a departure from our traditional theme, but we are sure you will enjoy it.
From the Cain family to the Allen family, congratulations on your risk management accomplishments. We are all looking forward to many more.
Sincerely,
WELCOME
Luke & Dan CAININSURANCE. CA
SPRING 2017 | 5