E. L. F.
Why You Want to E. L. F. Your Business
Easy, Lucrative, & Fun
I started out as a dead-broke carpet cleaner living off credit cards and struggling year after year. I had been reading a number of books to teach myself how to become more successful, but I was still missing something. I needed an ability to communicate the value I delivered to people so they would hire me and pay me for my services.
All the conventional wisdom and knowledge about marketing I had learned in college never seemed to work. I quickly discovered that there were two ways to run any type of business. First, there was the traditional way that made running a business hard, annoying, lame, and frustrating, which I call a HALF business. Occasionally, a business could be hard, annoying, lucrative, and frustrating. But if you have to struggle and you’ re not enjoying your business, what’ s the point? If you follow the advice of everyone else as well as traditional thinking, you almost always wind up with a HALF business.
Then I discovered a contrarian way of running a business that wasn’ t difficult, time-consuming, or troublesome. In fact, this contrarian way of thinking made running any business E. L. F – Easy, Lucrative, & Fun.
To many people, E. L. F. is a new concept because everyone thinks that running a business must be hard, annoying, lame, and frustrating, and that’ s just part of what you need to go through to succeed in business. What I’ m here to tell you is that any business, even yours, can be E. L. F. so you can make more money, have more free time, and do less work. There’ s a lot more to living than forcing yourself to go through a HALF business or life.
I had to work really hard to build an E. L. F.( Easy, Lucrative, & Fun) business. Creating momentum is more difficult than maintaining momentum. Understand that, in the beginning, you will have to go through the momentum-creating stage. If you’ re willing to put the effort in, you will transform your life and business.
Today, I run the highest-level marketing group in the world called Genius Network. It consists of some of the world’ s greatest business owners and entrepreneurs. However, I didn’ t start there.
Even if you’ re not in a service business or a carpet cleaning business, realize this: I had to figure out how to sell something nobody wanted to buy and turn that into an Easy, Lucrative & Fun business. Some people make excuses or say,“ You had it lucky.” To that I say try running a carpet cleaning business working twelve-, fourteen-, or sixteen-hour days in 120-degree weather in the middle of summer in Arizona while going deeply into debt with credit cards and trying to figure out how to make it all work. If I can figure out how to do this with carpet cleaning and you have something even remotely sexier or more exciting than a carpet cleaning business, then you can do it too.
In fact, think about what financial freedom means to you. Does that mean you would live in the home of your
14 | SPRING 2017