JIM GILBERT’ S
WHAT IS YOUR BIGGER PICTURE, AND HAVE YOU MADE IT CLEAR?
U. S. President John F. Kennedy was visiting NASA headquarters for the first time in 1961. While touring the facility, he introduced himself to a janitor who was mopping the floor and asked him what he did at NASA. The janitor replied,“ I’ m helping put a man on the moon!”
WHAT CREATES THE SALE? MARKETING
Marketing brings the customer and the product together. Good marketing accounts for 90 percent of the sale; only 10 percent is based on the product. So, don’ t join the easy crowd. Go where the expectations are high, the challenge is great, the demands are many, and the victory is sweet! Become a category of one: become a marketing company first and a“ whatever you do” second.
The competition for the customer has never been greater. In 1990, people were getting 500-1,000 marketing messages a day. In 2018, they are being bombarded over 10,000 times daily. Plus, you are not only competing with your competitors but now you are competing with your prospects, friends, and their baby pictures.
SOCIAL MEDIA IS RULING THE DAY.
We have entered into the age of the customer with unlimited options and immediate comparisons. This network effect changes everything. Every touch point of your business and everyone in it are being reviewed. Eighty-eight percent of customers are making their decision about you on what is being shared about you. In this new economy, to be good = dead, to be great = survival, but to be excellent = thriving. We call it Honest Darwinism.
“ A BRAND IS YOUR STORY EMBEDDED IN THE EYES OF THE MARKET.”
SO LET’ S GET NAKED: POSITION YOURSELF TO BE A # 1 CATEGORY.
Marketing used to be something we could buy. Today it is something we need to be.
You and your team must become one. Together you need to get face to face with your audience and bring them in with your stories. Let the world know who you are! An emotional connection is your only true value proposition. Heart to Heart— it is all about putting a human face in the digital space. What is your purpose? What is your vision? It is not about a badge of honour. It is about being a brand of distinction.
WHAT IS A BRAND?
It has never been easier to reach an audience, but it has never been harder to connect with people. Tomorrow’ s strategy is brand differentiation. Share the magic, use video to tell your story, make an emotional connection, speak from your heart, and stand apart from the crowd.
ACCORDING TO FORRESTER RESEARCH
What’ s on your website? How does everyone in your company interact with your clients? What is being said about you? Are you actively engaging potential clients where they hang out? Who is your Human face?
THERE IS NO MORE B-TO-B OR B-TO-C; IT IS H-TO-H.
You may not be able to out-Amazon Amazon, but you can Hug your customer and they can’ t. +
Hugs. Jim Jim Gilbert’ s Wheels and Deals Canada’ s Huggable Car Dealer
27