Risk & Business Magazine Cain Insurance Fall 2016 | Page 5

16
feature

ZERO TO TWO BILLION

WELCOME

SMALL BUSINESS MARKETING STRATEGIES

CONTENTS

5 LETTER FROM THE OWNERS

6 ENVIRONMENTAL LIABILITY:
The Importance Of Stand-Alone Coverage
7 CAIN INSURANCE NEWS & EVENTS
What’s Happening
8 A FOUNDATION BUILT ON FAMILY:
The Fredericton Inn

No one can argue the fact that the summer of 2016 provided
some fantastic weather. Fishing, boating, lying in the sun and
gardening were all made more enjoyable this year by some
pleasant, warm temperatures.
As we move into autumn, our thoughts turn to the business
at hand and how best to deal with a sluggish New Brunswick
economy. You will notice that the major article in this current
issue of Cain Insurance Risk & Business Magazine concerns
marketing tips for small businesses. How better to reduce the
risk of a decline in business than by implementing some positive
marketing strategies to help grow your business.
We encourage you to read the other articles as well and we hope
you will find some information that will help you in your day-today business.

9 MAP YOUR FUTURE STRATEGY
Lessons From David Karandish

The close of 2016 marks the end of our 30th year in business and
the celebrations that surround this anniversary. We are proud
10 LINKEDIN RECRUITER
to say that we have many customers who continue to trust our
How It Can Help Your Business
company to provide insurance and risk management advice the
same way they did thirty years ago. To all of our longstanding
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
customers, we say “Thank you” and hope to continue to serve
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS? you. To our newer and ever-growing customer base, an equally
Who Do Your Rely On?
important “Thank you” as we continue to earn your trust and
respect.
20 TROUBLE GENERATING REFERRALS?
Look To Your Inner Circle
Please en