WHY“ EXPERTS” CAN DIE BROKE
Why A Lot Of“ Experts”
Die Broke
( And What We Can Do To Change That)
BY: JOE POLISH
There are so many good people in the world with expertise who aren’ t making the money they desire or having the freedom they deserve- and worse, they aren’ t making the impact they could.
I’ m thinking of one of my friends in particular. Every time I talk to him it boggles my mind: He’ s a world class expert, he’ s connected to celebrities, he put enormous effort into writing one of the most comprehensive books in the world on his topic matter- and yet, this guy can’ t make money or market to save his life. He keeps himself broke. The worse part about this is I can’ t even help him because despite my best efforts to give him marketing books to read, ideas to implement and even trying to send him business( really!), he just can’ t bring himself to love or appreciate marketing or money.
I feel for him because he’ s a really good guy and he is, in my opinion, one of the most knowledgeable people in the world when it comes to his topic- but he can’ t get out of his own way and market. He sees himself as an“ expert”.
There’ s nothing“ wrong” with being an expert, but it’ s super sad to watch experts flounder. When you have expertise, you can make such a difference in the world and have a huge impact... but unless you are going to rely on luck, you have to appreciate, respect and love the vehicle that makes that difference and impact possible: Marketing!
If I’ ve said it once, I’ ve said it a thousand times: There’ s no relationship between being good and getting paid! It doesn’ t matter how good your product, service or expertise is until somebody has bought it. And let me ask you: What precedes something being bought? Yes! Selling and Marketing!
There are a TON of really good people running around with expertise who are broke and never get paid. The reason they never get paid has nothing to do with whether their expertise, product or service is any good...
... Listen, when I was a dead broke carpet cleaner, I knew how to clean people’ s carpets and we provided a great service. But when I couldn’ t get anyone to hire me, it didn’ t matter. It wasn’ t until I really appreciated, loved and implemented marketing that everything shifted.
If you’ re“ good” and you create value, you’ ve got to position yourself, your product, your service and / or your expertise in a way that is appealing to people. If you don’ t, not only will people
never do business with you but you won’ t be able to serve them either-- and you will never have the kind of freedom you want.
So, having said that: Do you know someone in your life who is an expert, but they just can’ t seem to get the whole“ money thing” going? PLEASE. SEND THEM THIS ARTICLE. It could be the difference between them living a life of regret and the life they deserve. You could be the catalyst that finally helps them make the impact they desire and live the life they deserve. And if that expert is you, then come back to this message and re-read it until you GET the importance of marketing and are using it.
Here are 3 simple questions to get you started so you can make more money and impact with your expertise:
1. What is ONE thing you can appreciate or love about marketing?
2. What’ s your VISION for your expertise / product / service?
3. What ONE marketing strategy / technique / idea are you going to utilize to make that vision real, and by when?
Start using marketing to make more money, have more freedom and make the impact we all know you can make. Today really can be the last day of the way you used to be. +
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