Risk & Business Magazine Benson Kearley IFG Magazine Winter 2018 - Page 14

How To Get More Referrals I speak to many groups on the topic of referral marketing. Ranging from big national companies with thousands of employees, to a brand-new start up business, everyone wants to know how to save time and attract better clients through word-of-mouth marketing. One of my most timely in-demand sessions I share is titled, Referral Magic. It’s amazing 14 BY: TONY RUBLESKI, PRESIDENT – MIND CAPTURE GROUP that what we often take for granted, people are seeking to learn or know more about. This is the case with referrals. I get them daily from clients and give them to others as well. to me years ago, “Most people play blind archery when it comes to marketing.” This same wisdom is true when it comes to having a proactive game plan in relation to referrals. Here’s why I believe most people miss out on getting them: they don’t have a plan for acquiring them. As my central mentor Dan Kennedy teaches and said When I survey Mind Capture audiences online and offline about the biggest concerns in relation to getting referrals I get a wide variety of responses. However,