Risk & Business Magazine Benson Kearley IFG Fall 2019 | Page 22

BRAND ENDEARMENT Scott and Alison Stratten are co-authors of four best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs and two cats. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft and others have been brave enough to want their advice, to the point that Scott has been named one of the Top 5 Social Media Influencers in the world by Forbes.com. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home. Oh, and they met on Twitter. How’s that for ROI? UNMARKETING.COM B R A N D E N D E A R M E N T: RETURN THE HIGH-FIVE BY: SCOTT STRATTEN 22