Risk & Business Magazine Benson Kearley IFG Fall 2019 | Page 5

16 feature WELCOME JOE POLISH 3 KEYS TO ATTRACTING YOUR MOST IDEAL CUSTOMERS + CLIENTS CONTENTS 5 LETTER FROM THE PRESIDENT 6 BKIFG: NEWS AND EVENTS 9 THE NEW ECONOMIC MODEL: PROFIT + PURPOSE 2.0 Amy Jo Martin 12 READ MORE BOOKS Neil Pasricha 14 HOW WE DO PERFORMANCE REVIEWS Ari Meisel 20 HOW DO YOU BALANCE YOUR PERSONAL AND PROFESSIONAL SOCIAL MEDIA PRESENCE? 22 BRAND ENDEARMENT: Return the High-Five 24 PERSONALITY TESTS 26 LEARNING TO SWIM IN A TRANSITIONING INSURANCE MARKET 28 HOW TO IMPROVE: Make Better Mistakes Tomorrow Welcome to the latest issue of Benson Kearley IFG’s Risk & Business Magazine. This has been a big year for us at Benson Kearley IFG as we celebrated our 50th Anniversary. Thank you to our friends, clients, family, and insurance companies who helped us celebrate this exciting milestone. We wouldn’t be here if it wasn’t for you, and we are grateful for the support that allowed us to celebrate 50 years. Last issue we introduced Brenda Fletcher to you. She is our Cyber Risk Specialist. Cyber threats are among the most serious and challenging risks businesses are facing today. Our brand promise is to build better business. One way we do this is by providing experts as a resource for our clients, and Brenda is here for you. I am excited for you to read our latest issue of Risk & Business and trust you will continue to find value in the articles. Please enjoy the magazine. I encourage your feedback at [email protected]. Sincerely, 30 CANNABIS-INFUSED BEVERAGES: Is Your Business Considering This New Marketplace? Steve Kearley, President bkifg.com 5