Risk & Business Magazine Atlas Insurance Risk & Business Magazine Fall 2017 | Page 5

16 feature HOW SUCCESSFUL PEOPLE STAY CALM MANAGING YOUR EMOTIONS CONTENTS 3 ATLAS NEWS & EVENTS Passionate About Giving Back 5 LETTER FROM THE PRESIDENT BY: MYLES MURAKAMI PRESIDENT OF ATLAS INSURANCE Aloha! Dear Reader, This month, we bring you a host of helpful articles to make you a more informed and effective insurance consumer. We believe that business owners must understand exactly what they are buying and what each policy will cover. All too often, the tendency is to focus solely on premium prices. But there is actually so much more to purchasing insurance, and we aim to better educate you in this area. After all, how can insureds feel good about paying any amount of premium unless they know how paying that premium will protect their asset in the future in the event that asset is damaged? Education is the key to building long-term trust and transparency with clients. Our first step is to ask questions about your business to thoroughly understand what you do and how you operate. We know that every business is unique, and each has different needs 8 THE MICRO-CAPTIVE: and levels of risk tolerance. Some are willing to assume more What Is It? risk by assuming higher deductibles and lower premiums, while 9 THE ULTIMATE EMPLOYEE MOTIVATOR others, which are more risk averse, will prefer lower deductibles Family Support and higher premiums. While there is no right or wrong way to purchase insurance, we want to make sure we find the proper 10 THE ART OF SOCIAL SELLING ON LINKEDIN A How-To Guide insurance coverages and policies for you. 7 SELF-FUNDED HEALTH CARE: Does It Make Sense for Your Business? 12 LEADERSHIP Five Critical Aspects 14 TIPS FOR CONNECTING WITH WORLD-CLASS PROFESSIONALS 20 WHAT DOES YOUR BUYER REALLY WANT? Five Insights Reveal the True Story 22 TWELVE NATURAL LAWS OF BUILDING A GREAT BUSINESS A More Organic Way to Operate? For our new prospects, we review all current policies, checking for any gaps in coverage. Based on this review, we may suggest enhanced or additional types of coverage that should be considered. We always explore ways to get premium discounts and safety credits by positioning our clients in the best possible light to our insurance providers. We enjoy sharing our expertise and knowledge with both clients and prospects, always striving to help them make the most informed decisions possible. 26 CHOOSING THE RIGHT POLLUTION INSURANCE Contact us at 808-628-5320, visit our website at atlasinsurance. com, or stop by our offices during business hours to learn more about how we can help. We hope to see you soon! 27 PROJECT #ATLASNAVIGATES Sincerely, 28 TIPS FOR SECURING AOAO COVERAGE 30 THE ABCs OF CLAIMS ADVOCACY 31 ATLAS CLIENT TESTIMONIALS Myles Murakami ATLASINSURANCE.COM 5