Risk & Business Magazine Atlas Insurance Risk & Business Magazine Fall 2017 | Page 27

SOCIAL MEDIA
Protecting
Businesses
In Paradise
For More Than
50 Years
BY: SLAYDE OMURA
ATLAS INSURANCE
Project #AtlasNavigates
Allianz is the number one
insurance brand in the world*,
and the insurer of choice for more
than half the Fortune 500 .
®
We are committed to supporting
brokers and their clients with
in-depth expertise, innovative
solutions, and unparalleled
financial strength, in 211
countries and territories
around the globe.
I
n an effort to provide even greater value to clients, Atlas
Insurance Agency will be entering the social media space
in full force this fall. Our social media platforms will
be used to highlight trending topics, provide helpful
statistics, deliver up-to-date insurance news, announce
employment opportunities and provide insights into our
corporate culture. We will also be using these platforms to
gather valuable feedback from clients and generate thoughtful
discussions about a range of insurance topics.
Based on an initial review of user engagement on our active
profile pages, we found that LinkedIn and Facebook are the best
forms of social media communication for our clients. Therefore,
we will start there with the hope of expanding to additional
social media sites in the future.
Our conscious push into building our social media presence
reflects our clients’ move online for all types of research and
information. A recent study found that 62 percent of Americans
get the majority of their news from social media, which only
reinforces the thought process behind our efforts. The Atlas
Insurance team is dedicated to delivering content that can help
clients best navigate the complex world of insurance.
Please take a moment now to “Like” our Facebook and LinkedIn
pages, which you can access through our website at www.
atlasinsurance.com. We hope that this increased attention
to sharing information about every aspect of the insurance
business will help Atlas Insurance Agency continue its long
track as one of Hawaii’s “Top 250 Best Places to Work.” +
*Brand Finance Global
500 Ranking, 2016
A former intern with Atlas Insurance Agency, Slayde Omura
joined the agency as a Marketing Specialist. He is responsible for
administering agency and event marketing projects aligned with
the company’s overall marketing and business goals including
development and management of Atlas’ digital presence including
its social media presence. Omura is a graduate of the University of
Hawaii at Manoa where he earned his bachelor’s degree in finance.