SOCIAL SELLING
BY : ERIK QUALMAN MOTIVATIONAL SPEAKER & BESTSELLING AUTHOR
The Art Of Social Selling On LinkedIn
A How-To Guide
Daniel Pink indicates in his No . 1 Bestseller , To Sell is Human , we are all in sales . If we are all in sales the question then becomes , how do we best sell in the digital age ? Or , more specifically , how do we best leverage the art of social selling ?
Below are several tips pulled from No . 1 bestselling author and digital leadership speaker Erik Qualman ’ s latest book : How to Sell on LinkedIn .
TIP # NO . 1 : CREATING A 100 % COMPLETE & COMPELLING PROFILE
WHY According to LinkedIn , members with completed profiles receive 40 percent more business opportunities . A LinkedIn profile is your resume , life story and most importantly , your personal brand . Wouldn ’ t you want to tell your best story ? Your complete story ? It ’ s amazing how many people fail to do this . Don ’ t be one of them . Here ’ s how to ensure your profile is as complete as it can be .
HOW 1 . Earn as many recommendations and endorsements as possible : This social capital is invaluable . 90 percent of us trust what our peers say or recommend . Endorsements and recommendations are the best way for others to tell your story for you .
2 . Pump up your network game : The more connections you have , the more endorsements you will receive . According to Forbes , dig up your past , present and future . Look up those old
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