Ripples Digital - Vol. 3 Iss. 7 May 2015 | Page 23

Social Networks and the Bottom Line
of your Small Business
(NC) Engaging with current
customers, connecting with new
ones, and generating buzz
about your product or services −
these are just a few of the ways
social media can benefit your
small business.

engineering” and here's how it
works:
• Cyber criminals scan through
your social media profiles to
gather information. They're
looking for details such as the
names and titles of your
colleagues or other
professionals you work with, like
an accountant or IT specialist, or
if you have recently attended a
trade fair or an event in another
city.

However, cyber criminals can
also use information you post on
social media to their benefit, to
target your business, pilfer your
profits, and steal your
customers' personal
information. It's called “social
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