Riley Bennett Egloff Magazine 2 | Page 19

Every case is different, and the importance of matching the mediator to the case cannot be overlooked. There is a large reservoir of information developing on most active mediators, and today’s litigators should obtain and evaluate this information before selecting the best mediator for their case. 5. Persuade the Mediator Most mediators will accept and read a mediation submission of 10 pages or less when it is received at least 24 hours before the mediation conference. While oral presentation at the mediation clearly outweighs the effect of these submissions, the value of the written submission should not be underestimated. It represents the first opportunity to explain the merits of the case to the mediator, and it provides a framework for organization of the case which can be used not only at the mediation conference but later in trial briefs and arguments to the jury. Although mediators are neutrals and should never act as an advocate for either side, they are clearly better equipped to articulate your client’s position in private sessions with your adversary when they are truly convinced of the merits. Although candor is necessary to maintain credibility, every effort should be made to present persuasive arguments to the mediator to support your evaluation of the case and settlement posture. 6. Involve the Decision maker What is necessary is that the ultimate decision maker, one who is fully authorized and prepared to act, knows the case and has ample opportunity to digest the evaluation of trial counsel and be available and involved in the process. This can be accomplished by telephone and electronic communication very effectively, but only if ther