RIAS MAGAZINE No 05
WOMEN'S BASKETBALL IN RUSSIA
>> Continuation
Source: BC Ladoga
Andrey Vakhlakov
There are of course opportunities for advertising campaigns. And even
though BC Ladoga enjoys new fans from other regions, our present
target audience is in Saint-Petersburg, less – in Leningrad Oblast (SaintPetersburg region). This a peculiarity of the city team.
The team has hundreds of loyal supporters who attend every home
The active target audience of BC Ladoga is women
(including young mothers) aged 15-30 and men aged 1550. Young women enjoy attending games because in future they prefer
game.
to send their children to basketball sections. The audience is quite diverse,
interesting, active, capable and thus is interesting to many advertisers.
BC Ladoga has experience in holding advertising campaigns though as
we do not have a title sponsor, these were only one-time events.
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