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For more information, Chris can be reached at www.WideAwakeBusiness.com
[email protected] * (530) 878-1491
~What are some ways you are helping to bring this forward in the world?
Wide Awake Business has worked with 4,891 customers over the past 12 years, enabling them to grow by over $534 Million dollars. Through our books, workshops, webinars and business mentoring we share and guide small business owners to the real path to build a business that grows. Businesses grow when you build your business from your customer’s point of view, from them in to you, and you speak the language of your customer
~Describe something our readers today can look forward to discovering in your book, Customertopia: How to Create and Easier, Simpler, More Profitable Business:
They’ll discover what insights about their customers they must have, how to to uncover those insights, how to use them and then how to put them to work to create a business that’s machine-like, fun and profitable…rather than something that’s different everyday which is highly unprofitable, unpredictable and stress-producing.
~What are 1-3 tips you can give our reader today to help them step forward in their life powerfully?
1. Know exactly who your Ideal Customer is (it’s not “everybody who” or “anybody who”)
2. Know the problem they have and they want that problem to go away (not the problem, you the expert, know they have but your Ideal Customer doesn’t know)
3. Remember your business success is driven by conversations—marketing and sales conversations—centered on what your Ideal Customer is seeking (the removal of their problem); they care about themselves.
~What tip or piece of advice can you share with our reader today to empower them to SHINE?
SHINE to me means you stand out from the noisy in your market, and there’s a LOT of noise these days. And that noise is growing louder and louder. So it’s hard for you to be seen, heard and acted upon.
To SHINE build and focus your business on your Ideal Customer. Talk about the problem they know they have and want to be rid of. Use their language when you talk/write. They will be able to heard their language above the din of the market noise. AND, we can promise you when you do this, you’ll be one of the few. Check out your competition. We’re willing to bet they are busy talking about themselves and their products.
You’ll SHINE and stand out. Your competition will meld into the blah, blah, blah noise of your market.
~Any final thought, share, or idea that you would like to share with our readers ?
People will tell you being in business is hard. Well, it doesn’t have to be. Take the junk out of your business—the busy work, office housekeeping and unproductive stuff.
Have a plan and follow it. Make sure that plan is created with your customer as the centerpiece. Then execute the plan…and if you don’t know what to eliminate, how to plan or what will create an easier, simpler, more profitable business for you, we do. It’s our Super Power, what we do every day. And there’s no one we’d like to work with more than you.
For more information, Martha can be reached at www.WideAwakeBusiness.com
[email protected] * (302) 212-2643