The ORIGINS
After learning that Stanford athletes
had been training barefoot on the
university’s golf course, three of
Nike’s most innovative and creative
employees set out to develop a shoe
that felt natural and weightless,
similar to bare feet. In 2002, they
examined a group of men and
women with pressure-measuring
insoles taped to their feet, using
high-speed cameras to capture
images of each foot in motion.
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