REVEAL Q1 2017 | Page 10

“ the hardest part of launching Eating with Erica was the uncertainty of not knowing whether people would be receptive to my blog . But , by far , the best part of launching was receiving the support from my family and friends to pursue . I ’ m so grateful and thankful for them !”
The food blogging community is also more about supporting each other than it is a competition over new restaurant scoops , and that ’ s been a help to too . “ I ’ m friends with a lot of food bloggers ,” Erica says . “ My friends and I support each other in our endeavors , and that ’ s really what it ’ s all about .”
In addition , Erica has created a strong business team , and she credits much of her brand ’ s growth to those talented people in her circle . Her goal is a business empire , so she ’ s focused on structuring a team that complements her business needs while leaving room for future growth . “ When I ’ m adding team members , I look for someone who is reliable , trustworthy , and passionate about their skill and possesses entrepreneurial spirit ,” she says . “ For example , Jamie King is my photographer , and she is incredibly talented at what she does .
Erica says her goal for the blog is to expand everyone ’ s foodie horizons , showcase talented , hard-working chefs , spotlight fabulous restaurants , introduce the latest spirits on the market and provide people with a goto guide for everything food . She crafts dining reviews , assists with restaurant promotions , and even does crafts chef interviews . (“ The most surprising interview I had was with Chef Nicholas Walker . He has a contagious energy and dynamic personality ; he ’ s so fun to be around ,” she says .)
Erica wants to fuse culture , nutrition and dining out together into a

“ the hardest part of launching Eating with Erica was the uncertainty of not knowing whether people would be receptive to my blog . But , by far , the best part of launching was receiving the support from my family and friends to pursue . I ’ m so grateful and thankful for them !”

Reveal | Q1 2017 10