reusable
up close & reusable
2 Magazine/January, 2012
4
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upport, changes to work instructions, and of course ongoing oversight. Reusable packaging success requires a modicum of management. It may not be hitting a mosquito over the head with a flyswatter, as one of my old
bosses used to say, but at minimum, it is about paying attention.
Click here to read the July 14 issue of Reusable Packaging News
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E-commerce packaging: one disruption we could do without
We’ve all heard the word “disruption” used to describe e-commerce. Online business disrupt traditional norms, job markets, pricing structures, on and on. They’ve spent a lot of time coming up with affiliate programs and sleek digital marketing schemes, sometimes getting paid with cryptocurrencies. Yet, shippers of products sold on their e-commerce sites have been retrograde when it comes to the environment and to waste.
Overpackaging
Even if you haven’t heard the one about the solo OREO packed in a big box in an ocean of bubble wrap, you’re probably familiar with the idea of a company ensuring the safety of a product by hiding it in paper, adding some plastic, then bubble wrap on top, with a plate of cardboard over it for good measure, and then the box itself.
But keep in mind that overpackaging also includes the most obvious facet of the above scenario, using a box that is just far too big. One size fits all packaging creates more emissions and/or the need for more unnecessary material to keep the item from sliding around.
One recent UK study found that 41% of e-commerce packages arrived with what the customer considered to be too much packaging.
Cont'd on Page 6.
Jeff Maehre