Reusable Packaging News No. 3, 2019 Bulk Container Special - Page 37

CEVA Logistics and Goodpack Celebrate the Launch of TYRECUBE in Singapore

This April, CEVA Logistics and Goodpack, which operates the world’s largest fleet of Intermediate Bulk Containers, celebrated the official launch of TYRECUBE. TYRECUBE is a patented collapsible and stackable container, providing an innovative method of moving tires worldwide.

Strategically located on the eastern side of Singapore at TYRECUBE parent company Goodpack’s Innovation Lab, major automotive companies were invited to witness TYRECUBE’s Innovation and Customer Experience Centre. The launch allowed guests to inspect and understand TYRECUBE’s capabilities in automation and digitalization across the tire supply chain. They were able to see how it can help them achieve efficiency gains in plants and distribution centers with superior track and trace capabilities. At the same time, it can provide flexible distribution solutions with lesser lead times and show how to lower CO2 emissions in the tire supply chain.

Read more at Reusable Packaging News.

Madhubhaskar Thirkode, Director Global Tyre Sub-sector at CEVA Logistics, stated: “The trend in the tire industry is more and more towards automated systems. Digitalization of the supply chain is the future and TYRECUBE initiatives are focused on addressing this fact. Warehousing and distribution solutions of the future have to be more efficient and help customers better sell their products. Such efficient distribution solutions are achieved with TYRECUBE which can be applied right from the production line all the way to the end customer.”



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