INVESTMENT
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the opportunity/need to gather together to fight something or
someone that is ‘different’, and that threatens our survival and/
or wellbeing.
For the Millennials and the Born-frees, or Zs, it seemed that it
would be global climate change both locally and internationally,
but – despite its undeniable ability to forever change the way
we live in the world – that failed to sufficiently ignite us. Perhaps
because, while the Zs and Millennials are set up to ‘inherit’ the
earth, it’s still being run by their parents and grandparents, many
of whom have successfully turned a blind denialist eye. And
also, probably, because there was no-one, or no-thing, to blame
except ourselves. No scapegoat.
That’s what makes COVID-19 ‘easier’ to deal with than climate
change: we have something outside of ourselves to blame. This
incredibly tiny, invisible little virus is the only thing since the
Second World War that has been able to significantly change
human behaviour on a global scale. Perhaps we should call it the
Hitler Virus.
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