FORUM WORKSHOP
Forum Workshop
Collect rate sheets and information on each
9
9 publicationʼs circulation. Surveys indicate that
about four people read every copy of a maga•
zine, and publishers like to use this statistic. If
S a magazine claims 40,000 “readers,” they probE ably print 10,000. You can bet they keep 500 in
P
T the office for the salespeople to use, and perE haps another one percent of their print run is
M left over at the end of the month, undistributed
B and unread. So ask for press run figures and
E
R compare those.
2
0
1
4
or newspaper that is distributed to the workers
and tourists in your area exclusively? Maybe
they print fewer copies; but if the copies are
hand delivered to your potential customers, it
could be a better buy.
Targeting Your Advertising
I said “could be” because these issues are
never that black and white. Most likely you will
find two or three publications youʼd like to try.
Hereʼs the rule:
More important, find out where those copies go.
try them one at a
Is the publication distributed for free, mailed to
time. Reread the
paid subscribers, and/or available on the newsarticle about how
stand? If you have a gift shop in the downtown
advertising works.
area, and the regional magazine is mailed to
In summary, it is
subscribers all over the state, just how many
an image builder.
reach your target market? Is there a magazine
continued..
Clearance Center
for Retailers and On-Line Sellers
New Lots Daily
Fresh Inventory
F
O
R
U
M
• Phone
Accessories
• Car
Accessories
• Cell Phones
• Computers
• Home &
Office
• Video Games
• Health &
Beauty
• Sporting
Goods
• Jewelry
1059
1719
$
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Chair
Jewelry Box
Womens
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369 +up
$
350
Leather
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579
Stylish
Messenger Bag
359
$
Mens & Ladies
HVGA
Fashion
Cellphone Ultra
Watches
Thin-Quad
$
$
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$
Electric
Kitchen
Timer
1599
$
Complete
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