FORUM WORKSHOP
Forum Workshop
8
What Do You Charge?
8
• In my business, I sold “typesetting.” I decided
that I would charge my clients from the time my
S
E fingers touched the keyboard of my machine,
P to the moment I had the finished pieces pasted
T up. What I did not charge for was the five minE
M utes or two days that I designed in my head.
B How could I, I thought to my self, charge anyE one for something as abstract as “thinking.”
R
When I wrote ads for
Ednaʼs, I started the
time clock from the
moment I began the
project to when the
finished copy left the
computer. I charged
for all that time I spent
listening to my head
talk. Thatʼs what I had
been hired to do. My employer defined what
“time” we were to charge for.
2 That was a mistake. I learned from experience
0 that charging for thinking is not only fair but nec1
Had I charged for my creativity as owner of Mid4 essary. Perhaps other people designed logos night Oil Typesetting, I might have been more
with pen and paper or computer. The fact that I
successful. I also had to decide how much to
“saw” logos in my head was no less legitimate
charge. Since I had a six month record of pricand should have been income-producing from
ing and income, it was fairly simple to do.
the beginning, rather than two years later.
continued..
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