Retailers Forum Sept. 2014 Sept 2014 | Page 82

FORUM WORKSHOP Forum Workshop 8 8 • MAKING MONEY No one is in business to create jobs or pay taxes. No one. Real entrepreneurs take the risks they do to make money. The paychecks their employees draw every month, and the wide variety of goods and services American consumers have to 2 select from, are all by-products. 0 1 The extent to which the American public has 4 come to believe (and insist) that the opposite is true may confuse the new business owner. And it is highly likely that in the early years, paying taxes and creating jobs will be more of what you do than make money for yourself. S E P T E M B E R WHAT DO YOU PAY YOURSELF? How will you know how much to pay yourself? In the early years the formula is simple: whatʼs left over, after you pay debts, taxes, salaries, and the companyʼs investment capital fund. What is left over for you to take home is going to depend on: how much you sell, how much you spend to stay in business, and what prices you charge. Beginners tend to spend too much and charge too little. Furthermore, service businesses often neglect to charge for “real time.” How much you sell will be determined by market demand, how well you let the market know you exist, the competition, your location, the national and local economy, and a hundred other things, about half of which you can control. continued.. The Lingerie SpeciaLiST ~ Over 1,000 styles in stock! ~ • Lingerie sells year round • We welcome small orders and deliver worldwide. F O R U M • Many clearance items giving you 100% mark-ups. • Large profits www.FlirtyWholesale.com