FORUM WORKSHOP
Forum Workshop
Highly skilled or low skills, peo8
8 ple can, in fact, be replaced. But
it will take new people time to
•
learn your business procedures.
S If you have to train new people in
E the middle of an expansion, you
P
T are going to have a difficult time.
E Why not wait until your employM ees feel well paid, dedicated,
B and willing to assist you with
E
R your expansion. Whatʼs the rush to get bigger?
Are you afraid your competitor will do it first?
2
0 Could be, but so what. Doing it first only counts
1 if you can do it well and keep doing it. First
4 doesnʼt count if your valued employees quit and
your company goes broke because you donʼt
have the time to train their replacements. Let
someone else be “first” under those conditions.
When they quit, pick up their customers.
If you sell gifts, you should always try to be first.
But gifts change constantly. So whenever you
enter the market, you have an opportunity to
sell “the new.” But if you plan to publish a
monthly magazine, once you start it is a mistake to tell people who signed contracts and
paid their deposits for upcoming issues that you
changed your mind and want to take a few
months off. They probably wonʼt do business
with you again, judging from the history of one
local publication.
Be realistic. Examine all the factors.
Donʼt react to the competition;
make sound business decisions
and let competitors react to you.
continued..
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