FORUM WORKSHOP
Forum Workshop
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Your Ability To Grow
Depends On Money
In the first one to five years, pay yourself
very little, because your ability to grow depends on how much money you have in the
bank. Lending institutions are more willing to
loan money to people who will risk (thatʼs risk
losing) money of their own. Your goal is to have
so much money saved that you can either pay
cash for expansion or attract loans that you
know will be able to pay off, whatever happens,
because you have the cash flow and money in
the bank.
terbed electrically. Sheri invented the ThermoShield in 1982 because the family couldnʼt
afford their electric bills. Originally, they turned
their basement into a manufacturing plant.
Along with their five children, Sheri and Jay cut
pads, hemmed fabric, and sewed straps. For
three years, Sheri made phone calls and set
appointments; after work, Jay made sales calls
in peopleʼs homes.
Sheri and Jay manufacture and market the
Jensen ThermoShield – a quilted waterbed
cover that eliminates the need to heat a wa-
Beautiful Sterling Silver
continued..
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