Retailers Forum Sept. 2014 Sept 2014 | Page 72

FORUM WORKSHOP Forum Workshop Youʼll advertise to attract attention and to gen7 7 erate word-of-mouth publicity. This costs more in the first few years because when you are • new you have to pay for exposure; the free stuff S comes later. If you ask other people (your emE ployees) to “hook their wagons to your star,” P T you have to be there for them as well as for the E business. You have to be visible. Having M worked for three start-up companies (including B my own), I know it is hard to stay loyal to a comE R pany or a boss who is not constantly involved in the operation of his or her own business. Iʼve 2 0 seen coworkers start to lose their morale and 1 put forth less effort to make sales or service 4 customers, because the owner started to take a lot of time off for vacations, or even to operate a second or third location. Since the business was new, the owner delegated far more responsibility than authority, and when problems arose, employees were left hanging – unable to solve the problem, please the customer, or do their jobs. Working under these conditions is miserable. You will need to be in the office or store more than you think, just to serve as a role model – if the boss works hard, employees will believe that the company is going to succeed. If the boss is never around, employees start to worry that things are going wrong, otherwise why would the boss be so hard to find? continued.. We Have Displays! 20 Slot Inlaid Wooden Display including: 1 doz plain ash catchers, 1 doz brass ash catchers & 100 2x12 bags & 20 bundles of sticks $126 95 For information, telephone: 850-674-2054 • fax: 850-674-9051 For orders only: F O R U M Wholesale Only. Tax I.D. # Required. Min. Order $50 1-800-220-6712 • 1-877-451-3584 Qualified Checks by Phone Visit us at our web site at www.mysticalmoments.com Want More Info? Circle #41 on page 11 • www.Vendor411.com