Retailers Forum Sept. 2014 Sept 2014 | Page 62

FORUM WORKSHOP Forum Workshop 6 6 • S E P T E M B E R 2 0 1 4 Carrie expanded Body Tech as needed. When her classes grew too large to fit in her basement, she signed a lease agreement and opened a studio. She leased more space as her business grew, but kept her flight attendant job for security, so she could always meet the lease payments. After eight years, Carrie had a studio custom designed in a new office building near downtown. Rather than add new studios, which would dilute her time and attention, Carrie works from her large office in her single studio and finds ways to use her time more productively. She produced a workout video and book. She says about the increased competition in the aerobics business, “My theory is, theyʼve caught up, so leave them behind and come up with something new.” UBid CAN YOU AFFORD TO EXPAND? Make certain you can afford to expand. Donʼt expand on promises or the expectation that someone else is going to invest. People invest in assets and profits, not in liabilities and plans. Youʼll probably have to spend your own money, which can include a bank or private loan. But you have to pay back loans, so it is still your money. Also consider your staff. If you ask your employees to take on more projects, like Ednaʼs publishing company, can you increase their salaries? continued.. Join 6 Million Buyers & Sellers! Thousands of Items — YOU Set the Price! Computers Electonics Collectibles Fine Art Home & Garden Jewelry TV’s Watches FREE Registration F O R U M www.MegaUBid.com