Retailers Forum Sept. 2014 Sept 2014 | Page 102

FORUM WORKSHOP Forum Workshop 1 1 1 • S E P T E M B E R 2 0 1 4 You will be amazed at the quantity of data that advertising salespeople will give you. Take all that information, and your personal knowledge of who buys what you are trying to sell, and target your ads to those people. Be patient, be consistent, donʼt hang on to one choice because you like the salesperson or even the radio station. After a trial period, look at your own numbers. Don’t Look For Too Much Income Immediately Too many people try to make a living from their businesses right away. They pay themselves the salary they made at their last jobs, or some sum they think they are “worth,” and go broke. Again, your cost of doing business will be higher in the first few years. Youʼll have to buy more, pay cash for your supplies and inventory, and take home less. It will take a year or two before you build a line of credit. Even so, you should never get into more debt than you can afford to pay in your worst month. Some business owners talk their suppliers into letting them pay over time. This is only wise if you can make the payments. But if your credit customers are slow to pay you, or your sales donʼt meet your projections, how are you going to pay your suppliers? continued.. bizbooks.org Inventory Liquidation Sale! Wholesale Quantities Only Start your Own Business • Add to Existing Inventory F O R U M 50-75% OFF Inventory Please go online: www.bizbooks.org Select the titles you are interested in and email us your list for liquidation pricing. Email Inquiries Only: forumpublishing@aol.com