FORUM WORKSHOP
Forum Workshop
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You will be amazed at the quantity of data that
advertising salespeople will give you. Take all
that information, and your personal knowledge
of who buys what you are trying to sell, and target your ads to those people.
Be patient, be consistent, donʼt hang on to one
choice because you like the salesperson or
even the radio station. After a trial period, look
at your own numbers.
Don’t Look For
Too Much Income
Immediately
Too many people try to make a living from
their businesses right away. They pay themselves the salary they made at their last jobs, or
some sum they think
they are “worth,” and
go broke. Again, your
cost of doing business
will be higher in the first
few years. Youʼll have
to buy more, pay cash
for your supplies and
inventory, and take home less. It will take a year
or two before you build a line of credit. Even so,
you should never get into more debt than you
can afford to pay in your worst month. Some
business owners talk their suppliers into letting
them pay over time. This is only wise if you can
make the payments. But if your credit customers are slow to pay you, or your sales donʼt
meet your projections, how are you going to
pay your suppliers?
continued..
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