FORUM WORKSHOP
Forum Workshop
Donʼt buy stuff for the table; only for your edu9
6 cation. Memberships in professional organiza• tions are only worthwhile if you can promote
your business as a result. If itʼs just for the reA sume, forget it. If it will attract customers or genU erate business, consider it part of your
G advertising and promotion budget. For examU
S ple, the Salt Lake Area Chamber of Commerce
T offers a monthly after-hours social, which en2 ables business people to meet, greet, and ex0 c h a n g e
1 business cards.
4
If your business
is the type of
business that
could benefit
from this activity, and you
have the time to
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INSURANCE
Call an insurance agent and find out what youʼll
need to insure your office equipment and furniture, and insure you against liability (should
someone, for example, slip on the sidewalk in
front of your store). Also, find out about health
and dental insurance rates. If you are starting
out with fewer than ten employees, this is going
to be outrageously expensive and hard to get.
Can you do without?
continued..
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go to all these social functions, then join. Donʼt
do it just for the free food or for a plaque on
your wall. Ask people who are members of various associations about their experiences.
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