Retailers Forum Magazine AUG 2014 | Page 86

FORUM WORKSHOP Forum Workshop As a new business, youʼll need “working capi- need to ad8 6 tal” (which may include income and start-up vertise more capital). Youʼll be expected to pay cash for in- in the early Y • ventory, for supplies, and for some equipment, years to get Y A unless you lease your equipment. You might be the word-ofU able to purchase some of these things and mouth adG make time payments, but youʼll have to make v e r t i s i n g U those payments whether your business is mak- s t a r t e d . S T ing sales or not. So you need working capital C h a n c e s – the cash money it takes to keep your busi- are, in the 2 0 ness in operation – to pay for day-to-day ex- first year or 1 penses. two, every4 one will be Most businesses fail because they donʼt have paid except enough money when they start. Building a busi- you, the owner. So part of your capital needs ness takes years. The early years will cost you will be what you require to live on. The SBA more than later years. Youʼll spend money on prints a number of useful pamphlets on starting Y desks and filing cabinets, computer systems, a business. Read them. and training employees, to name a few. Youʼll Y continued.. Your Business Needs Social Marketing We help you create a Facebook Page in minutes! Brand Marketing • Fan Pages • Ad Optimization Promo Syndication • Social Reputation • Custom Apps Powerful Social Publishing • Quickly and Easily F O R U M www.FBcampaigns.com