Retailers Forum Magazine AUG 2014 | Page 112

FORUM WORKSHOP Forum Workshop 1 ADVERTISING 1 2 • Again, you have to spend money to produce future revenue and it is hard to know how much A is enough. So set a budget – either a fixed U G amount or a percentage of projected/actual U sales as discussed previously. S T Thatʼs my list. You can add to it if you have Y 2 other “necessities.” If you have monthly figures, 0 multiply them by twelve. Thatʼs the minimum 1 4 youʼll need to start a business. If, after the first year in business, you arenʼt generating enough income to pay these bills, something is seriously wrong. The first place to look is at your salary. Are you taking more money home than the business can afford to pay you? Now that you have a yearʼs worth of actual figures, reevaluate. How close were your estimates to your actual costs of doing business? They should be very close. If not, which projections were inaccurate and what can you change to try to make the business more profitable? continued.. High-End Jewelry Closeouts www . jewelclearance . com Log in: Go to our CLEARANCE tab Retails For: $699.00 Retails For: $849.00 Retails For: $479.00 Retails For: $1,899.00 Retails For: $999.00 Retails For: $979.00 CLEARANCE: $244.30 CLEARANCE: $314.30 CLEARANCE: $174.30 CLEARANCE: $415.21 CLEARANCE: $314.29 CLEARANCE: $236.48 F O R U M Retails For: $449.00 Retails For: $899.00 Retails For: $999.00 Retails For: $599.00 Retails For: $959.00 Retails For: $829.00 CLEARANCE: $17 B