Retailers Forum Magazine AUG 2014 | Page 110

FORUM WORKSHOP Forum Workshop In many malls you pay dues to a Tenant AssoT 1 1 ciation as part of your lease requirement. Mall 0 management (a marketing director) uses this • money to attract the public to the mall. Find out what activities your potential marketing director A has planned for the upcoming year and find out U what type of people patronize that mall. Mall G U managers conduct lots of surveys and compile S lots of statistics. They know who shops in their T mall, where they come from, what they shop 2 for. Ask as many questions as you need to, to 0 help you decide wether to locate in the mall. 1 They want you, and the more you sound like 4 you have done your homework and are, therefore, going to be running a viable business, the more a mall manager will be willing to work with you. Negotiate – donʼt be too quick to decide. Spontaneity should be reserved for vacations, not business decisions. You have to decide if Y your income projections justify the higher rent that a mall location calls for. PHONE Call the phone company. A business phone will cost a lot more than a home phone. If you need more than one line because you have a sales force, contact some private phone equipment companies and get bids on installing a phone system. Find one that can accommodate additional lines without requiring all new equipment. Add the cost of installation and project your long distance service needs. continued.. every Day’s a treat! Costumes are year ‘round money makers! e sal ole Club Wh me u Cost 100’ s sto in C all occ k assi ons Retro 60’s, 70’s, 80’s Adult Costumes F O R U M Gigantic Kids Selection Full Line of Sexy Costumes Plus Sizes Too Fast same Day shipping • Flat Rate DeliveRy www.UsaCostumers.com