FORUM WORKSHOP
Forum Workshop
In many malls you pay dues to a Tenant AssoT
1
1 ciation as part of your lease requirement. Mall
0 management (a marketing director) uses this
• money to attract the public to the mall. Find out
what activities your potential marketing director
A has planned for the upcoming year and find out
U what type of people patronize that mall. Mall
G
U managers conduct lots of surveys and compile
S lots of statistics. They know who shops in their
T mall, where they come from, what they shop
2 for. Ask as many questions as you need to, to
0 help you decide wether to locate in the mall.
1 They want you, and the more you sound like
4
you have done your homework and are, therefore, going to be running a viable business, the
more a mall manager will be willing to work with
you. Negotiate – donʼt be too quick to decide.
Spontaneity should be reserved for vacations,
not business decisions. You have to decide if
Y
your income projections justify the higher rent
that a mall location calls for.
PHONE
Call the phone company. A business phone will
cost a lot more than a home phone. If you need
more than one line because you have a sales
force, contact some private phone equipment
companies and get bids on installing a phone
system. Find one
that can accommodate additional lines
without requiring all
new equipment. Add
the cost of installation and project your
long distance service
needs. continued..
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