FORUM WORKSHOP
Forum Workshop
The cute storefront on a side street near the
1
0 major shopping center downtown may offer
6 cheap rent. But the mall sells high foot traffic.
• Ask yourself: Is what Iʼm selling so unusual or
so needed that people will seek me out no matA ter where I locate;
U or am I offering a
G
U product or service
S similar to (though
T better than) the oth2 ers so that high ex0 posure will be of
1 greater value? Walk
4
through the shopping malls and look
at what is there:
clothing,
shoes,
jewelry, and lots of
food. Why are they
all there? Because thatʼs how the public has
learned to shop for those items. They want to
look at what every store has to offer, then select
their favorite, or the best buy. Consider the
businesses on Main Street or in neighborhood
strip malls and storefronts. Some have been
there since Main Street was built; theyʼve employed three generations and own the building.
Overhead is now zero, customers are regular,
and they are dedicated to downtownʼs Main
Street. They donʼt count.
Look at the others: photocopy shops, one-of-akind gift and specialty clothing stores, and more
food places. Consider how a Main Street location, a block or two away from the cityʼs two
shopping malls housing some 200 stores,
works for these businesses.
continued..
www.SoaringRC.com
Airsoft Guns • RC Cars, Boats, Helicopters
F
O
R
U
M
Weekly SpecialS • clearance itemS
www.SoaringRC.com • Everything FUN!