Retailers Forum Magazine AUG 2014 | Page 104

FORUM WORKSHOP Forum Workshop Consider this: What if you fail? How much stuff 1 0 do you need to make your business work? 4 What other stuff is for your creature comfort or Y • just for show? And is anyone looking? Your front office may command matching furniture, A so customers donʼt get the impression yours is U a fly-by-night operation. But the back shop G U could do with less. Spend most of your start-up S capital on things that will generate income; very T little on things for show. You donʼt need expenY 2 sive wallpaper, or $50 ferns hanging from the 0 ceiling. Bring things from home to decorate 1 your office. If the display is an integral part of 4 making the sale, like Guyʼs The Ringmaker, fine walnut cabinets may be appropriate. But oak cabinets stained to look like walnut will have the same impact on the customerʼs perception of your merchandise. If you can make deliveries in your old truck, donʼt rush right out to buy the latest model delivery van. Use your excess profits for that at some future time. On the other hand, donʼt be so cheap that your employees get discouraged. A broken chair can cause back problems; poor lighting, eye strain. Be realistic. RENT & UTILITIES Determine how much space youʼll need and what location will give your business a chance to succeed. continued.. Protect Yourself and Your Business Affordable insurance for retailers and wholesalers • General liability • Cyber liability • Fidelity Bonding • Professional liability • Data Breach • Bundled Packages • Errors & Omissions • Workers Comp • Umbrella Policies > FREE OnlinE QUOTES < F O R U M Techinsurance was founded in 1977 and specializes in small businesses www. ProtectionPlans.net Techinsurance is America’s #1 Agent!