FORUM WORKSHOP
Forum Workshop
Consider this: What if you fail? How much stuff
1
0 do you need to make your business work?
4 What other stuff is for your creature comfort or
Y
• just for show? And is anyone looking? Your
front office may command matching furniture,
A so customers donʼt get the impression yours is
U a fly-by-night operation. But the back shop
G
U could do with less. Spend most of your start-up
S capital on things that will generate income; very
T little on things for show. You donʼt need expenY
2 sive wallpaper, or $50 ferns hanging from the
0 ceiling. Bring things from home to decorate
1 your office. If the display is an integral part of
4
making the sale, like Guyʼs The Ringmaker, fine
walnut cabinets may be appropriate. But oak
cabinets stained to look like walnut will have the
same impact on the customerʼs perception of
your merchandise. If you can make deliveries
in your old truck, donʼt rush right out to buy the
latest model delivery van. Use your excess
profits for that at some future time. On the other
hand, donʼt be so cheap that your employees
get discouraged. A broken chair can cause
back problems; poor lighting, eye strain. Be realistic.
RENT & UTILITIES
Determine how much space youʼll need and
what location will give your business a chance
to succeed.
continued..
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