Retailer Web Services Digital Advisor Winter 2018 | Page 9
Easy Migration: The new design
supports all current WebFronts ® App
settings and choices set by retailers;
retailers can preview their site’s
new look in real time in a staging
environment. No re-work is required
and there is no downtown during the
switch. Also, retailers won’t lose any
historical data, e.g., Change Log or
Progressive Profiling information.
Example of ‘Socrates’ Design
session, Gilbert said, “WebFronts ® is
constantly evolving with things like new
code, features and page design updates.
But every few years, we blow the
doors off the hinges by designing an
entirely new platform around the most
significant advances in technology and
changes in consumer behavior. Ladies
and gentlemen, meet ‘Socrates.’”
The rest, as they say, is history.
‘SOCRATES’: A CLOSER
LOOK
The new design platform provides
independent retailers with an ultra-
modern look, better cross-device
performance and a “mobile-first” check
out experience. Other notable features
include:
Full Screen Design: An entire website—
or just certain sections of it—can
automatically expand to any screen size
no matter how large.
Responsive Aesthetic: Rather than
settle for an adaptive or a responsive
mobile site, the new platform has
the best of both with the popular
responsive mobile look and the fine
control of adaptive mobile technology.
Dynamic New Features: These include
pop-up cart preview from any page, the
ability to set future atypical store hours,
product feature videos and more.
Advanced Flagging: Easily show specific
products’ special features that are
meaningful to prospects such as items
that are on display in the showroom,
available for immediate delivery, best
sellers, on clearance and more.
“I was told we would be queued up
and migrated within 48 hours and
by the next morning, we were on the
Socrates platform without a moment of
noticeable downtime,” said Elizabeth
Ingraldi of Hampton Major Appliances
and Televisions in Garden City, N.Y. “The
new site layout is more enjoyable to
use and aesthetically pleasing while
also, perhaps most importantly, more
efficient to sell from and easier to visit.”
to secure their place in line. RWS will
provide retailers with Levels 1 and 2 with
conversion information later this year.
“The RWS team did a superb-excellent
job on the new site for Schewels,
completing the new site in record
time,” said Scott Allen of Lynchburg,
Va.-based Schewel Furniture Company
with stores in Virginia, West Virginia
and North Carolina. “I cannot believe
how functional and beautiful the new
Schewels site looks—RWS is the best.”
CONTINUOUS SUSTAINABLE
IMPROVEMENT PAIR ‘SOCRATES’ WITH
WEBFRONTS ® LEVEL 4
In keeping with RWS’ core value of
Continuous Sustainable Improvement,
the company will migrate all of its
2,000 retailer customers’ WebFronts
to the powerful new platform free of
one-time or increased monthly fees.
All Level 4 retailers that signed up to
secure their place in line during fall
trade shows were migrated to the new
design platform one month ahead of
schedule. If you are a WebFronts Level 1 or
2 customer, consider upgrading
to Level 3 or 4 today and
experience all that ‘Socrates’
has to offer for your site’s user
experience sooner! There’s
nothing to lose but e-commerce
and in-store business for your
store. Learn more by contacting
RWS today at (800) 417-2799 or
[email protected].
WebFronts ® Level 3 customers can
begin their migration to ’Socrates’ by
signing up at ReadyForSocrates.com
LIVING OUR VALUES:
Retailer Web Services operates through 4 Core Values. They don’t just hang
on the wall in our break room, they are used to make almost every decision at
RWS, including which development projects will rise to the top of our priorities.
PROBLEM
SOLVING
CONTINUOUS
SUSTAINABLE
IMPROVEMENT
DELIVER
VALUE
TRUSTED
ADVISORS