Retailer Web Services Digital Advisor Winter 2018 | Page 8

COVER FEATURE
‘SOCRATES’ DESIGN
PLATFORM DEBUTS:
FULL SCREEN, RESPONSIVE,
AND FEATURE RICH
O
n Aug. 1, 2017, Jessica Burzycki of Keith’s
Appliances in Norwich, Conn., and
Jennie Gilbert of RWS shared a text
exchange that would forever change the
WebFronts® user experience:
Jessica: “It’s live!! We are still testing but no
problems so far [smiley emoji] I placed a test
order as well. Thank you so much, Jennie. You
and your team are the best!
Jennie: Thank you for being Socrates #1!
Jessica: Please tell your team I said thank you!
The two were ecstatic about the successful go-
live of the new look for KeithsAppliances.com
on “Socrates”, WebFronts’ industry leading 5th
generation design platform. The new platform
features a best in class end-user experience to not
only delight customers, but also to convert more
of them.
According to Gilbert, Burzycki was the first beta
tester to migrate their new ‘Socrates’ design from
the staging environment to production. A group of
RWS employees representing various parts of the
new platform project, along with Gilbert and RWS
CEO Jim Kane Jr., gathered in a conference room
for a button-pushing ceremony. Christina Draize,
a User Interface expert that worked on the new
design, did the honors and within mere minutes—
and without incident—Keith’s new ‘Socrates’
design went live!
RetailerWebServices.com
8
On Aug. 13, Gilbert announced free migrations to
the next gen platform to independent retailers
during a ‘Socrates’ debut session at the MEGA
National Convention in Nashville. During the