Retailer Web Services Digital Advisor Winter 2018 | Page 7

ON DESIGN
WHAT GOES INTO DESIGNING A
SUCCESSFUL E-COMMERCE WEBSITE?
RWS Web Designer Tom
Swain calls out a few
of the key elements on
GerhardsAppliance.com, a
recent relaunch using the
WebFronts® Socrates platform.
“The Gerhard’s team wants visitors to know that Gerhard’s
can help them fill any room in the house. So their homepage
features large windows into each living space, with hero images
of related products that scroll into view over each window.”
“Gerhard’s wanted to highlight the company’s history of service,
so we incorporated a nice animated GIF element featuring
some of their old advertising elements. Gerhard’s own designer
created the GIF, which really differentiates their site.”
“Customer reviews are essential for today’s web shopper, so
we incorporated WebFronts® Review™ into the new site, letting
prospects hear from other customers before they buy.”
“Site loading speed is critical, especially on mobile devices. So
the new mobile version of this site strips a lot of these images
and animations out. It delivers more information in a smaller
space, and delivers it quickly.”
“With more traffic coming from mobile devices every
day, the new site delivers a consistent experience
no matter how you access it, prioritizing content
specifically for mobile users and optimizing the
navigation and calls to action.”
“Gerhard’s wanted to highlight the company’s
history of service, so we incorporated a nice
Learn
more at:
animated GIF element featuring some of their old
advertising
elements. Gerhard’s own designer
(800)
417-2799
created the GIF, which really differentiates their
site.”
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