Retailer Web Services Digital Advisor Winter 2018 - Page 7

ON DESIGN WHAT GOES INTO DESIGNING A SUCCESSFUL E-COMMERCE WEBSITE? RWS Web Designer Tom Swain calls out a few of the key elements on GerhardsAppliance.com, a recent relaunch using the WebFronts® Socrates platform. “The Gerhard’s team wants visitors to know that Gerhard’s can help them fill any room in the house. So their homepage features large windows into each living space, with hero images of related products that scroll into view over each window.” “Gerhard’s wanted to highlight the company’s history of service, so we incorporated a nice animated GIF element featuring some of their old advertising elements. Gerhard’s own designer created the GIF, which really differentiates their site.” “Customer reviews are essential for today’s web shopper, so we incorporated WebFronts® Review™ into the new site, letting prospects hear from other customers before they buy.” “Site loading speed is critical, especially on mobile devices. So the new mobile version of this site strips a lot of these images and animations out. It delivers more information in a smaller space, and delivers it quickly.” “With more traffic coming from mobile devices every day, the new site delivers a consistent experience no matter how you access it, prioritizing content specifically for mobile users and optimizing the navigation and calls to action.” “Gerhard’s wanted to highlight the company’s history of service, so we incorporated a nice Learn more at: animated GIF element featuring some of their old advertising elements. Gerhard’s own designer (800) 417-2799 created the GIF, which really differentiates their site.” RetailerWebServices.com 7